This App Sends Weather And Soil Data For Any Spot On Earth To Farmers’ Phones

So what’s the weather like? No – not here. The weather in this 10 foot square in the field two miles north from here?

That type of granular data is probably overkill for most of us – but for farmers and other agribusinesses, access to that level of information can make a huge difference on their balance sheet. And one of the companies working to get that data out to farmers is Iteris, which announced today its next generation of its WeatherPlot app, which is available across smartphone platforms.

The app is an agronomics modeling platform, which provides weather, water and other soil information for any spot on Earth, down to decimal points on latitude and longitude. The data can be provided as historic data, present data, and forecasts. The company pulls data from government databases, ground station radar, private company data, and its own internally-developed algorithms.

“We have literally hundreds and hundreds of datasets,” Tom Blair, Iteris’ SVP of Performance Analytics told me. “And we can provide hundreds of data types, from solar radiation to precipitation information.”

The WeatherPlot app is used by a number of different kinds of businesses, Blair told me. For example, crop protection companies might use it for test plots of crops in a number of various geographic areas. In these cases, Blair told me, “they need a consistent way of measuring environment and soil.”

In addition to its app, Iteris provides other services to its customers using the WeatherPlot data. They sell APIs for their data as well as SDKs, and also sell product services to software OEMs, who then embed the WeatherPlot data in their own agricultural software.

By providing access to these datasets across the globe and at a granular level, Blair believes the company has an advantage over other types of agricultural data businesses.

“We can eliminate the need for local weather stations in some cases,” he said. “Those mobile sensors are sparse and don’t provide wall to wall coverage. We can augment or replace them.”

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